Hi, I'm Lauren Ciesco!
I'm a Sales + Conversion Strategist and the founder of Effortless Sales.
I work with established coaches and course creators to build sales systems that make it easier for the right people to say yes, without requiring more calls, more convincing, or more of you.
And I understand this world from pretty much every side.
I've been the salesperson. The coach. The business owner. The program creator. The sales-team builder. The buyer. And the person behind the scenes figuring out why something isn't selling the way it should.
I learned sales by having thousands of sales conversations.
I studied marketing in college, but what really shaped me was real-life sales experience.
Much of my early career was spent in commission-only sales roles, which means I learned pretty quickly what it takes to get paid and what actions are closest to the money.
For fifteen years, I climbed the corporate ladder β selling, training salespeople, recruiting top performers, building teams, and eventually becoming Director of People & Culture.
From the outside, I had made it.
And still, something inside me knew this wasn't it.
So in 2017, with $5,000 in my bank account and no backup plan, I left corporate and became a Certified Life Coach.
Then I learned how different it is to sell coaching and personal growth.
The first years of entrepreneurship were a masterclass in humility.
There were strong months and inconsistent ones. Mentors who weren't aligned. Advice that sounded smart but didn't fit me.
I built my own coaching business, sold high-ticket 1:1 offers, created group programs, and grew my business using masterclasses and funnels.
And after hundreds of sales conversations with people considering investing in themselves, something became really clear:
Selling transformation is different than selling a pair of shoes.
Your clients aren't just deciding whether they like your product.
They're deciding whether they believe their life, business, health, relationship β whatever you help them change β can actually be different.
They have to believe in the transformation.
They have to believe in you.
And they have to believe in themselves.
Understanding that changed the way I thought about sales completely.
Eventually, I started seeing the whole system.
After 20 years in sales and 8 years in the personal growth industry I started noticing something most people were looking at in pieces.
Sales don't happen because of one thing.
Your offer matters. Your messaging matters. Your positioning matters. Your funnel matters. Your sales process matters. Your client experience matters. And the belief you and your team have in what you're selling matters.
When those pieces arenβt cohesive, selling gets harder.
When they work together, selling gets a whole lot easier.
And that's how Effortless Sales was born.
Not effortless because you never have to work again.
Effortless because your business should get better at selling without requiring more and more of you to make every sale happen.
Noteworthy Experience
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Fun Facts
ππ»ββοΈ My friends and family call me Lolo.
ππΊπΈπ²π½In 2021, I sold most of my things and moved to Sayulita, Mexico. Now I split my time between San Diego and Sayulita.
π Iβm obsessed with the moon, beaches, sunsets, bubbles, and ranch dressing.
πΒ Human Design: Projector 4/6 π | Libra π
π Iβm intentionally child-free and love being fun Auntie Lolo.
